diff --git a/src/logging.ts b/src/logging.ts
index c94d25919..028c5b3ad 100644
--- a/src/logging.ts
+++ b/src/logging.ts
@@ -372,6 +372,13 @@ const SUBSYSTEM_COLORS = [
 ] as const;
 const SUBSYSTEM_PREFIXES_TO_DROP = ["gateway", "providers"] as const;
 const SUBSYSTEM_MAX_SEGMENTS = 2;
+const SUBSYSTEM_DISPLAY_ALIASES = new Map<string, string>([
+  ["whatsapp/inbound", "WhatsApp In"],
+  ["whatsapp/outbound", "WhatsApp Out"],
+  ["whatsapp/heartbeat", "WhatsApp Heartbeat"],
+  ["whatsapp", "WhatsApp"],
+  ["telegram", "Telegram"],
+]);
 
 function pickSubsystemColor(
   color: ChalkInstance,
@@ -399,9 +406,11 @@ function formatSubsystemForConsole(subsystem: string): string {
   }
   if (parts.length === 0) return original;
   if (parts.length > SUBSYSTEM_MAX_SEGMENTS) {
-    return parts.slice(-SUBSYSTEM_MAX_SEGMENTS).join("/");
+    const shortened = parts.slice(-SUBSYSTEM_MAX_SEGMENTS).join("/");
+    return SUBSYSTEM_DISPLAY_ALIASES.get(shortened) ?? shortened;
   }
-  return parts.join("/");
+  const shortened = parts.join("/");
+  return SUBSYSTEM_DISPLAY_ALIASES.get(shortened) ?? shortened;
 }
 
 function formatConsoleLine(opts: {