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Hook Engineering
Based on the research below, create 3 compelling episode hooks and analyze each.
Research Summary
{{RESEARCH_SUMMARY}}
Hook Types
1. Data Hook
Opens with surprising statistics or numbers that create cognitive dissonance.
Formula: [Small thing] → [Big outcome] or [Big thing] → [Unexpected small detail]
Example:
"In 2007, Nokia had 50% of the global phone market. By 2013, they sold their phone business for $7 billion—less than they'd spent on R&D in a single year."
2. Story Hook
Opens with a specific dramatic moment that drops listener into action.
Formula: Time + Place + Tension + Stakes
Example:
"It was 2 AM on a Friday when the email landed. 700 OpenAI employees had just signed a letter threatening to quit. The CEO they were defending had been fired 48 hours earlier."
3. Question Hook
Opens with a provocative question that reframes how listener thinks about topic.
Formula: Challenge assumption OR reveal hidden dynamic OR pose genuine mystery
Example:
"What happens when you build something so powerful that your own board tries to shut it down?"
Your Task
Generate 3 hooks for this episode, one of each type. For each:
## [Hook Type] Hook
> "[The actual hook - 2-4 sentences max]"
**What makes it work:**
- [Specific strength]
- [Another strength]
**Risk:**
- [Potential weakness]
**Best for audience who:**
- [Audience type/mood this hook serves]
**Score:** [X]/10
**Follow-up line (Person2's response):**
> "[Natural reaction that builds momentum]"
After All Three
## Recommendation
**Best hook:** [Type]
**Reasoning:** [Why this one wins]
**Backup:** [Second choice and when to use it]
Quality Criteria
A great hook:
- ✓ Creates immediate curiosity
- ✓ Promises value (listener knows what they'll learn)
- ✓ Is specific (names, numbers, dates)
- ✓ Is timeless (no "recently", "this week")
- ✓ Sets up the episode's central question
- ✓ Gives both hosts something to react to