80 lines
2.0 KiB
Markdown
80 lines
2.0 KiB
Markdown
# Hook Engineering
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Based on the research below, create 3 compelling episode hooks and analyze each.
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## Research Summary
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{{RESEARCH_SUMMARY}}
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## Hook Types
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### 1. Data Hook
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Opens with surprising statistics or numbers that create cognitive dissonance.
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**Formula:** [Small thing] → [Big outcome] or [Big thing] → [Unexpected small detail]
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**Example:**
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> "In 2007, Nokia had 50% of the global phone market. By 2013, they sold their phone business for $7 billion—less than they'd spent on R&D in a single year."
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### 2. Story Hook
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Opens with a specific dramatic moment that drops listener into action.
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**Formula:** Time + Place + Tension + Stakes
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**Example:**
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> "It was 2 AM on a Friday when the email landed. 700 OpenAI employees had just signed a letter threatening to quit. The CEO they were defending had been fired 48 hours earlier."
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### 3. Question Hook
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Opens with a provocative question that reframes how listener thinks about topic.
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**Formula:** Challenge assumption OR reveal hidden dynamic OR pose genuine mystery
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**Example:**
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> "What happens when you build something so powerful that your own board tries to shut it down?"
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---
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## Your Task
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Generate 3 hooks for this episode, one of each type. For each:
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```markdown
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## [Hook Type] Hook
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> "[The actual hook - 2-4 sentences max]"
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**What makes it work:**
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- [Specific strength]
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- [Another strength]
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**Risk:**
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- [Potential weakness]
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**Best for audience who:**
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- [Audience type/mood this hook serves]
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**Score:** [X]/10
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**Follow-up line (Person2's response):**
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> "[Natural reaction that builds momentum]"
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```
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## After All Three
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```markdown
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## Recommendation
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**Best hook:** [Type]
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**Reasoning:** [Why this one wins]
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**Backup:** [Second choice and when to use it]
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```
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## Quality Criteria
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A great hook:
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- ✓ Creates immediate curiosity
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- ✓ Promises value (listener knows what they'll learn)
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- ✓ Is specific (names, numbers, dates)
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- ✓ Is timeless (no "recently", "this week")
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- ✓ Sets up the episode's central question
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- ✓ Gives both hosts something to react to
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